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Vodacom Tanzania inks deal with iflix

Vodacom Tanzania inks deal with iflix.
Vodacom says customers can opt in and access content on iflix on every device they own for no extra fee until the second last day of May.

Vodacom Tanzania has announced the signing of a partnership deal with iflix for emerging markets to give its customers unlimited access to iflix’s entertainment service. The mobile operator says the entertainment service offers Vodacom customers unlimited access to thousands TV shows and movies on every device they own up to 30th May 2018 after they redeem their offer by registering on www.iflix.com/vodacomtz.

Hisham Hendi, Vodacom Consumer Business Unit Director says the deal is a sign of Vodacom’s commitment to lead Tanzania into the digital age.

“One way we demonstrate this is through our commitment in delivering exceptional digital entertaining experience to our customers. This is today being cemented by a ground-breaking partnership with iflix. To validate our customer-centric focus on delivering great value, we are not only providing our customers with a seamless access to the world’s best entertainment catalogue but also creating a platform where artists can market their work. This is a monumental step forward for Vodacom in our journey to becoming Africa’s leading digital company that empowers the digital lives of our customers. We look forward to bringing our over 12 million customers into the iflix footprint to continue enjoying streaming and download through our Supa network in Tanzania."

No credit card or payment details are required to sign on and customers can use promotional video internet bundles daily at Tsh.1000, weekly at Tsh.6500, monthly at Tsh.18, 000 according to Vodacom.

iflix boasts more than 240 studio and distributor partnerships worldwide which allow it to offer subscribers TV series and both international and local films, including titles such as ICE, Saints I Sinners, Riviera, Britannia, Tin Star, Being Mary Jane and Medici Masters of Florence and Luther as well as Bollywood movies such as Love Shagun, Sharafat Gayi Tel Lene, Golmaal Returns and Dedh Ishqiya. African viewing on iflix includes Bongo Movies such as Akili Nyingi, Mama Kubwa, Mapenzi Yamerogwa, Family, Perfect Command and Omega.
Mark Britt,Co-founder and Group CEO of Iflix, says the agreement with Vodacom is an important milestone for iflix.

“We are thrilled to make our world-class service available in Tanzania and partner with Vodacom, the country’s leading communications services provider for our launch. iflix is passionate about local consumers in Tanzania. We are committed to offering them the largest selection of entertainment programming, entirely on their terms through a personalized and localized service, to stream or download on any device of their choice.”

Paul Coogan, Iflix Head of East Africa echoes Britt’s sentiments.

“We are incredibly excited to bring iflix’s world-class service to Tanzania. With the largest selection of the best TV shows and movies from all over the world, iflix is primed to revolutionize the way we consume entertainment in Tanzania. We have a deep understanding of Tanzania consumers and look forward to partnering with Vodacom to deliver on this. Our service in Tanzania is for a Tanzanian audience! From content selection to marketing, the customer is at the core of everything we do.”

Iflix is currently available in 27 markets across Asia, MENA, and sub-Saharan Africa in multiple language options and says it is now adding Swahili subtitles to its library for Tanzanian viewers.

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