After effectively abandoning the pay TV market, Kwesé has changed its strategy and launched a video streaming product Kwesé Play that will allow users to access VoD platforms from their homes.
Kwesé attributed its new strategy to business models that were geared towards premium content rights and content consumption on digital media platforms.
In February this year, Kwesé bought a controlling stake in iflix Africa to enhance its streaming service.
"The new VoD service will deliver the fastest streaming services in Africa, offering the most diverse VoDcontent yet available in Kenya: from global video-on-demand providers including Roku, Netflix, Kwesé iflix, YouTube, TED and RedBull TV," the company said in a statement.
The company is relying heavily on the extensive reach of Fibre-to–the-Home (FTTH) in Kenya and the general access to internet services that urban residents have.
In its last half year 2018/19 report, Safaricom claimed to have over 100,000 users on its Safaricom Home Fibre product by end of October 2018, while market leader Zuku (Wananchi-owned) had over 112,000 users by June 2018.
According to the Communications Authority of Kenya's quarterly report (4th Quarter) for year 2017/2018 Kenya's fixed internet penetration doubled from previous financial year to sit at 135,964 from 54,700 by end of June 2018.
Kwesé Play and Roku powered devices will allow users to connect to the internet through Wi-Fi or an ethernet cable to gain access to over 200 streaming channels.
"Having signed strategic partnerships with the best in IPTV hardware, the best in international content as well as leading internet service providers Kwesé Play offers viewers world-class programming through FTTH infrastructure," Kennedy Ojung'a, General Manager at Kwesé.
The company will also leverage on partnership with leading ISPs to enable easier and cheaper access to its streaming service.
In 2017, Kwesé signed a deal with Safaricom that aimed and lowering internet costs on the broadcasters' services online.