SanDisk expands in Africa with Mitsumi


Global flash memory maker SanDisk has signed a deal with African technology distributor Mitsumi.

As part of the deal, Mitsumi is set to distribute SanDisk products to 22 countries in Africa including the likes of Kenya, Tanzania, Ghana, Tunisia, Morocco, Mozambique, Zambia and Namibia.

“The partnership will strengthen our position in the African storage market,” said Sreedhar Sreekumar, SanDisk regional sales manager Middle East and Africa.

“Africa is a growing emerging market and represents great potential for SanDisk. We are excited to partner with Mitsumi and to see SanDisk grow throughout the continent. Our partnership with Mitsumi reinforces our objective to expand our product reach in Africa,” Sreekumar said.

Mitesh Shah, managing director at MITSUMI Distribution, said: “Mitsumi is delighted to be associated with a pioneering technology company like SanDisk that has impacted people’s digital lives.”