DFA expands to Zim.

DFA expands
to Zimbabwe

Moves comes amid
acquisition rumours.

Monday, Jun 18th

Girl Talk content offering launched in SA and Nigeria

Girl Talk content offering launched in SA and Nigeria

Creative Media Works, operating as BBM Messenger, has partnered with Springster, Girl Effect’s global mobile-first platform for vulnerable young women, to launch Girl Talk, a highly important and purposeful content offering.

With a purpose to ‘create a new normal’ for young women, Girl Talk can be found within the Discover menu of BBM.

A media statement issued by BBM reads: “As young women increasingly access the internet through mobile phones, Springster is specifically designed to help develop young women’s confidence, skills and resilience online, to create positive change in their lives offline.”

According to a 2015 GSMA survey Bridging the gender gap: Mobile access and usage in low- and middle-income countries, over 1.7 billion don’t’ own mobile phones in low- and middle income countries.

Moreover, research shows that social norms can discourage women’s access to and use of mobile technology. Women were 17% less likely than men to own a mobile phone in 2016, and approximately 270million people in Sub-Saharan Africa access the internet through mobile devices.

Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM Consumer globally, says that the content partnership is a heartfelt one for the company: “Our role is not just about the platform we provide; it’s about making a difference. The reality is that many young women need self-belief and support from families and their communities; they need skills that will empower them to access services and role models. By providing access to these and other services via Girl Talk, we can help young women become more visible, vocal and knowledgeable. This can help lead to a realisation that they are entitled to healthcare, education and freedom of choice.”

BBM Messenger said it will assist Springster to grow its network and reach more young women “looking to celebrate the diverse, inspirational and convention defying experiences.”

Talbot says that BBM Messenger recognises the direct need within the continent to support the growth and development of young women: “We have initially targeted South Africa and Nigeria as two of Africa’s leading countries, with more than 30 million young women seeking vital information and support. Thereafter we aim to launch this content to further countries.”

However, the companies are not able to disclose which other countries will be targeted.

Designed for low-bandwidth environments and optimised for feature phones, Springster is said to be live in 66 countries, 17 languages, and supported by 78 mobile network operators worldwide. It is one of Facebook’s Free Basics' top-five most visited sites and accessed by an average 1.3 million unique users per month.

Khwezi Magwaza, Editorial Director of Springster said: “Girl Effect’s research looking at the lives of vulnerable girls in places like Nigeria and South Africa identified that a lack of knowledge and confidence were the key drivers for holding young women back in life. Mobile allows us to reach young women in a way that’s never been possible before and by partnering with BBM, we have an incredible opportunity to further unlock Springster’s potential. BBM’s reach will mean we can positively influence millions more young women and help them find meaning and strength in each other’s experiences. In so doing, it creates positive change in women’s lives by building their knowledge, resilience and self-belief.”


Mavenir Announces Industry’s Most Advanced Network Security and Fraud Management Suite Published on 12 June 2018

Unique platform built with AI/Machine Learning & Big Data Analytics providing Real-Time Network Protection and Fraud Prevention

MTN, Solution Space seek 10 digital entrepreneurs Published on 12 June 2018

Digital ventures are invited to participate in the Winter School Venture Incubation Programme which begins in September.

CaseWare Africa helping West Africa improve governance, prime its economies Published on 15 June 2018

Automating the creation of corporate financials will be essential in helping Nigerian companies comply with the NSE's mandate without creating a huge administrative burden, and enable them to get the most out the data says CaseWare Africa.

Kenya introduces 'robin hood' tax on mobile money transfers Published on 15 June 2018

Government looks to Treasury to increase tax to 12%, says revenue will go towards healthcare.