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Orange launches Africa's first mobile crowdfunding platform

Orange launches Africa's first mobile crowdfunding platform.

Mobile operator Orange, which has operations in 16 African countries, has partnered with French charity crowdfunding platform HelloAsso to launch what it says is Africa's first mobile crowdfunding platform.

The partnership sees the rollout of Orange Collecte, which uses Orange's mobile money service to provide a quick and secure way of organising fundraising campaigns.

Orange Collecte has initially gone live in Ivory Coast, and aims to allow private individuals and charitable organisations to finance events such as weddings and birthdays, as well as fundraising projects.

The solution is open to all Orange Money customers in Ivory Coast, with contributors able to make their donations using their Orange Money electronic wallet.

"Through this partnership, Orange is getting involved with the social innovation approach instigated by HelloAsso," Orange said.

"The Orange Collecte initiative embodies the Group's desire to support innovative solutions that meet its customer's basic needs, while also illustrating the issue of developing innovative financial services in Africa, which is part of the operator's strategy."

Orange Money customers can create their fund on Orange Collecte by dialling #144*8# on a mobile or going to collecte.orange.com.

A charity wishing to use the service for a fundraising campaign must have created an Orange Money account dedicated to the charity. Contributors can choose a campaign, indicate how much they want to pledge and then confirm it. They can also invite their contacts to also take part in the collection.

All money raised at the end of the collection is directly transferred to the user's Orange Money account.

The mobile operator said services such as this are especially relevant in regions such as Sub-Saharan Africa where less than 24% of the population has a bank account, while more than 80% of inhabitants have a mobile phone.

"Orange Money offers mobile financial services that can be used with simplicity and ease to carry out remote transactions securely," Orange said.

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