Maroc Telecom now holds 61% stake in Burkina Faso's Onatel

Stakes just
got higher

Maroc Telecom invests in
Burkina Faso's Onatel.

Wednesday, Apr 25th

Huawei targets 30% market share in Kenya

Huawei targets 30% market share in Kenya

Currently ranked third in Kenya's local smart devices market behind Tecno and Samsung, Huawei Technologies has announced plans to foster all sectors to improve its market share from the current 14% to 30% within the next five years.

Derek Du, Managing Director of Huawei Technologies Kenya, said the company is investing across its consumer segments to maximise its sales.

In addition to focusing on improving dealings with retailers to help them generate profit, Huawei intends to roll out more devices priced under US$200, and aggressively market the offering.

"Initially, we were focusing on the low-end or high-end segment. But now, our new strategy will allow us to focus on all consumer segments," Du said.

According to Du, Huawei now considers the low-end segment as instrumental in efforts to boost sales and improve market share, and the low-cost, 3G-enabled devices are attractive for this segment.

At the same time, customers in the high-end segment have high purchasing power and Huawei's devices can compete favourably with those of Apple and Samsung.

Du said Huawei now wants to drive both segments concurrently to compete with small and large competitors.

He added that even though the company is still third in the market, its global and local indices are improving.

"In 2015, we had 51% brand awareness globally but this year, we've gotten 71%. In Kenya, we've gotten more than 81% brand awareness. We will continue to increase this and improve our brand visibility in the market. We are also working on improving customers' knowledge about our products. We need to tell more stories about the function of our devices," Du said.

ALSO ON ITWEB AFRICA

Tomorrow’s smart cities will need equally smart utilities Published on 20 April 2018

Utilities must prioritise their digital transformation or risk being left behind by an increasingly empowered and self-sufficient consumer market warns Hannes Venter, Industry Advisor: Utilities at SAP Africa.

Cloud offers affordable business software Published on 24 April 2018

Companies that have moved from on-premise to cloud ERP have shown huge saving says One Channel CEO Bernard Ford.

Congo, Gabon launch interconnected fibre optic network Published on 13 April 2018

Development considered a major landmark for the Central African backbone project.

Lack of clarity impeding IOT adoption in SA Published on 23 March 2018

Stakeholders aren't clear on the outcomes of their digital transformation plan says Hitachi Vantara.