Zambia to tax online calls.

Zambia to tax
online calls

Govt says aim is
to protect telcos.

Wednesday, Aug 15th

Huawei targets 30% market share in Kenya

Huawei targets 30% market share in Kenya

Currently ranked third in Kenya's local smart devices market behind Tecno and Samsung, Huawei Technologies has announced plans to foster all sectors to improve its market share from the current 14% to 30% within the next five years.

Derek Du, Managing Director of Huawei Technologies Kenya, said the company is investing across its consumer segments to maximise its sales.

In addition to focusing on improving dealings with retailers to help them generate profit, Huawei intends to roll out more devices priced under US$200, and aggressively market the offering.

"Initially, we were focusing on the low-end or high-end segment. But now, our new strategy will allow us to focus on all consumer segments," Du said.

According to Du, Huawei now considers the low-end segment as instrumental in efforts to boost sales and improve market share, and the low-cost, 3G-enabled devices are attractive for this segment.

At the same time, customers in the high-end segment have high purchasing power and Huawei's devices can compete favourably with those of Apple and Samsung.

Du said Huawei now wants to drive both segments concurrently to compete with small and large competitors.

He added that even though the company is still third in the market, its global and local indices are improving.

"In 2015, we had 51% brand awareness globally but this year, we've gotten 71%. In Kenya, we've gotten more than 81% brand awareness. We will continue to increase this and improve our brand visibility in the market. We are also working on improving customers' knowledge about our products. We need to tell more stories about the function of our devices," Du said.

ALSO ON ITWEB AFRICA

The unique capabilities of satellite data connections Published on 14 August 2018

South Africa's Internet penetration is three percentage points above the Southern African average, and one percentage point above the global average, according to Q-KON.

Cyber theft: 'US$172 billion from 978 million consumers in 20 countries' Published on 28 March 2018

Rectron adds Norton to reinforce security solution offering for Africa.

Spirent Positions To Assure Next-Generation Device And Network Performance Published on 02 August 2018

Huawei sees smartphone shipments rebound in 2018 Published on 03 August 2018

The company believes it could become the world's number one player in the fourth quarter of next year.