Nigeria's Publiseer partners with Google Play Books, targets Egypt

Nigeria's Publiseer partners with Google Play Books, targets Egypt

Publishing company to support Google's digital book distribution service in Africa.

Nigeria's digital publishing company, Publiseer is set to partner with Google Play Books to support Google's digital book distribution service in fulfilling the publishing requests it receives in Africa.

A statement issued by the publishing company details the contents of a connection email from Phyllis, a Project and Process Manager of Google, to Judy, the Lead Product Manager of Google Play Books.

The e-mail is quoted: "Google is looking into ways to support the publishing requests that [it] received in Africa."

Chidi Nwaogu, co-Founder and CEO at Publiseer, said, "We met Phyllis via the Google Ally program, and since then, she has offered invaluable advice to us that has helped us made wiser decisions."

"Since Google Play Books isn't in Africa and doesn't plan on expanding to expand to Africa in the nearest future, it has sought to partner with a leading digital book publisher here in Africa to fulfil the publishing requests it receives in Africa, and we are humbled to be considered," Nwaogu continued.

This partnership comes at the time Publiseer announced its expansion to Egypt, its first entrance to Northern Africa.

This is Publiseer's fourth expansion outside its home country Nigeria, after successful entry into Ghana, Kenya and South Africa.

The company's founders said that expansion into South Africa was always in the pipeline, particularly after naming the company over a year ago from the Afrikaans word that translates to 'publish' in English.

"When naming the platform, we brainstormed and played around with a couple of words. Many words from different languages, but the name Publiseer really stood out. It stood out in many ways. One, it was just a letter different from the word Publisher and it also means publish in Afrikaans, a language spoken in South Africa and Namibia," said Nwaogu.

Launched on August 4, 2017, Publiseer was established to publish, protect and monetise the creative works of writers and musicians from low-income communities in Africa.

According to the company the book publishing and music industry in Africa is very large.

"In Nigeria alone, the music industry is worth $47 million (2015). This figure is expected to reach $86 million in 2020. The music revenue in South Africa is expected to be $178 million in 2020. Kenya's music revenue is expected to grow from $19 million (2016) to $29 million in 2020. In South Africa, digital music streaming revenue is forecast to rise from $5.3 million in 2015 to $31.5 million in 2020, and the turnover from locally published e-books in South Africa was $209,300 in 2015," the company stated.