Global enterprise software firm SAP has opened a new office in Casablanca, Morocco, and says the move reaffirms its commitment to digital transformation in Africa and its support for the Francophone region.
In a statement the company explains that the opening coincided with the 2016 SAP Africa Francophone Partner Forum event in Casablanca where approximately 100 SAP partners attended.
The news follows the announcement in December 2015 of the opening of an SAP office in Luanda, Angola.
As SAP explains the new office is located in Casablanca's CasaNearShore Park and is headed up by Gilles Leprêtre, Managing Director for Francophone Africa.
Leprêtre has been with SAP for ten years in various leadership capacities and has been in charge of the growth for this strategic region for two years.
"Making the world run better and improving peoples' lives through harnessing the power of economic and social digitisation particularly resonates in Africa due to various challenges and opportunities," commented Brett Parker, Managing Director of SAP Africa.
"The Morocco SAP office opening comes at a time when we are actively expanding our reach across the region and bolstering our collaborative partnerships with like-minded businesses, partners and with government. This important stepping stone will allow SAP to more effectively execute on our vision and mission as well as support the French-speaking African ICT transformation agenda. SAP is incredibly optimistic about prospects in the region and looks forward to expanding its presence in the years to come."
Rachid Benmokhtar, Morocco's Minister of Education and Vocational Training, said, "The timing of SAP's most recent investment to the country and the region is opportune and highlights the prevailing positive investment climate. The Moroccan government clearly sees the value of ICT as a strategic enabler to promote innovation and ultimately drive job creation. The government also has a long-standing commitment to promoting innovative educational and technology-driven programs, like SAP Skills for Africa and Africa Code Week."