Microsoft has appointed Yacine Barro Bourgault as its new country manager for West and Central Africa (WCA).
The company says Bourgault, who re-joined the company in July 2017, will take over from previous country manager Simon Ouattara, who served for about five years before he moved to his new assignment as the public sector lead for Microsoft Africa.
According to a press statement issued by the company, Bourgault previously served as business development manager for Microsoft WCA between 2004 and 2006 and returns with the new role where she will be based in Dakar, Senegal.
"We have the utmost confidence in Yacine," says Amr Kamel, General Manager for Microsoft West, East, Central Africa and Indian Ocean Islands. "We are certain that under her leadership, the team will continue to accelerate the organisation's cloud drive on the continent, increase digital transformation and maintain our customer focused culture across countries in the region."
According to the statement, Bourgault graduated from the Institut Supérieur de Commerce et de Gestion (INSEEC) in Paris in 1997, where after she worked as a sales manager at Cisco Systems in France, before returning to her native Senegal in 2004 to work at Microsoft for 3 years.
In 2006, she joined the headquarters of the Celtel Group (now Bharti) in Amsterdam to launch the corporate segment of the mobile phone operator in 21 African countries.
Bourgault then co-founded and served as Executive Director of Africa24 in 2008, which at the time, was the only pan-African information channel to be available 24/7, according to Microsoft.
"The experience she gained from these previous positions helped her accrue versatility in strategy, business development and project management," notes Microsoft.
Bourgault said, "West and Central Africa has enormous potential and we have the exciting challenge to help grow the region through technology, increasing what it can offer the rest of the world. I feel truly thrilled to be part of it."