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Strong economic growth drives Africa’s printer demand

Strong economic growth drives Africa’s printer demand.

The continent’s printer market was valued at $2.3 billion in 2012.

Africa’s printer market in Africa was valued at $2,3 billion in 2012 and is expected to grow at a compound annual growth rate (CAGR) of 8.8% from 2013 to 2019.

This is according to a brief analysis by Transparency Market Research of its report on the African printer market, which looks at laser, inkjet and dot-matrix printers.

Strong economic growth in Africa is driving printer demand, says Transparency Market Research. According to the African Development Bank, more than one third of African countries have a GDP growth rate of more than 6%.

“The printer market in Africa is primarily driven by increase in demand for multifunction printers (MFP) in corporate, small and mid-sized enterprises (SMEs) and government end-user segments,” says Transparency Market Research on its website.

“Additionally, MPS and document solutions offered by vendors is also one of the factors propelling market growth,” notes the research firm.

The research organisation further says that laser printers were the largest segment by revenue share in 2012 in Africa, followed by inkjet printers.

The low cost of laser printers is further fueling demand for them in Africa, says Transparency Market Research.

Meanwhile, South Africa has Africa’s biggest printer market.

“South Africa was the largest market for printers in 2012 and held a 20.8% share of the total African printers market,” says Transparency Market Research.

“Growth in the South African market is mainly attributed to the increase in demand for managed print services along with MFP and large format printers over the forecast period.

The report also highlights how Botswana is experiencing strong printer demand on the continent.


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