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Wednesday, Aug 21st

PayU launches operations in Kenya

A CALL FOR ECONOMIC EFFICIENCY IN MOBILE NETWORK INVESTMENT IN SOUTH AFRICA        Premeshin Naidoo, Managing Principal: Telecommunications, Media & Technology , Absa     The high cost of voice and data services in South Africa is well publicised and both the regulator, Independent Communications Authority of South Africa (ICASA), and the mobile operators have been strongly criticised for not doing enough to ensure affordable  data access.  Network coverage, quality and costs are barriers to access for especially poor South Africans living outside of the main urban areas.  A more important consideration is that the voice and data affordability issue strangles entrepreneurial innovation and may be further hampering economic growth in South Africa, which is already struggling with a myriad of other economic and social challenges.      The affordability issue is certainly evident with 80% of one operator’s data sales being for hourly, daily or weekly bundles, instead of longer term packages to ensure seamless connectivity.  While there is much debate on the causes of high voice and data prices, the debate focuses on poor competitive forces, perceived regulator ineffectiveness, insufficient spectrum allocation and pricing power in the hands of the operators however, not much has been said about capital investment efficiency in telco network investment, or the lack thereof.     Telco operators globally (both mobile and fixed line) have long held the belief that owning the telco network infrastructure provided competitive advantage both in terms of technology and geographic coverage.  This was certainly true for pioneer markets; however South Africa is now a maturing market where competition should evolve to be services based, as opposed to infrastructure based.  In the fibre infrastructure space, being the first to rollout in a street was hoped to acquire strategic advantage and also dissuade competitors from duplicating the network.      The reality though has been that we have examples of multiple fibre rollouts down the same street.  Similarly, there are sites where mobile towers have been constructed adjacent to each other.  Both examples are certainly not capital efficient, and do not result in economic efficiency for the country. This is not an argument for a monopolistic single infrastructure provider as we have experienced that this model does not work either.  Duplication of infrastructure will definitely promote price competition, however it should rather work on the basis that the threat of duplication should be enough to ensure fair market pricing in a balanced mature market, where open-access and wholesale telco infrastructure providers can ensure economic efficiency in capital investment.         In recent years, the South African telco operators have spent around R20 billion annually on network capital expenditure.  This is a phenomenal amount of money, and much of it was unavoidable to ensure universal access to high speed broadband.  However, how much of this spending has been allocated to the duplication of infrastructure? – The question of capital allocation and economic efficiency across the industry is not one which is often debated or considered in the investment thesis.      The recent South African economic performance has made the market even more challenging for operators. Spending power of subscribers has reduced, but capex is non-negotiable to maintain both the quality and competitiveness of the network, and regulatory pressure is driving down voice and data rates.  To add to the pain, Over-The-Top applications like WhatsApp facilitates the cannibalisation of ordinary voice calls while fixed wireless networks (Wi-Fi) have become prolific in suburban homes, malls and workplaces.     The challenge for mobile network operators is one of continuing to provide high quality voice and data, while maintaining profitability and ensuring adequate returns on capital invested.      As the developed world steams ahead into 5G technology, and 5G spectrum allocations have already taken place in Europe and North America, South Africa is yet to finalise the allocation of 4G spectrum.  The lack of spectrum has raised the costs to provide a 4G broadband service to South Africans, and this issue means that the country is also falling behind the developed world.      Market forces have already resulted in operating models which verge on active network sharing (to overcome the current regulatory impediments) or network roaming to deal with a lack of sufficient 4G spectrum or to complement an existing network, but each mobile operator continues to maintain their own spectrum and own networks in most areas.  A breakthrough will happen when operators can exploit the potential of active network sharing to enhance economic efficiency of their capital expenditure – a shared active network where capacity is more fully utilized than if each operator has to build a network which only it will use.      The concept of a Wholesale Open-Access Network (“WOAN”) should have economic appeal to all operators if, crucially, it is executed in the right way through market forces.  Active infrastructure sharing would then truly move telco competition to be services based with the multiple benefits of price, innovation and improved service offerings.  The government however would like to perhaps own or have a significant stake in the WOAN, or perhaps influence who does ultimately own the WOAN, however economic efficiency requires that market forces drive both the demand and supply.

Global payment service provider PayU has officially launched a payment services in Kenya.

The company has been a licensed operator in the country since February 2019 and is looking to tap into anticipated regional economic growth.

The African Development Bank estimates that economic growth in East Africa will remain at a steady 5.9%, marginally higher than North Africa at 4.9% and Southern Africa at 1.2%.

According to PayU the countries with the highest economic growth include Rwanda, Kenya and Tanzania, with the service sector the primary driver of growth for the latter two.

"Kenya is a powerful and growing market, ideally suited for investment and expansion for high velocity merchants," says Corrie Bakker, Head of Strategy & Business Development, PayU Africa. "With our global, long-standing reputation, and local presence in the Kenyan market, we provide organisations with a doorway into East Africa that's built on the foundations of long-standing relationships and local expertise."

With PayU Kenya, users are able to transact in volume at the approval rates certified by PayU, and are assured of robust, ongoing security.

"Working with us in Kenya not only opens the door to Tanzania, Uganda and Rwanda - countries that have shown real GDP growth - but provides our partners with the first line of local defence with people on the ground," says Bakker. "We provide a new set of credentials and a tokenised anti-fraud offering with a re-occurring option that assures merchants of strong security and peace of mind."

PayU adds that aside from strong economic growth prospects and a growing middle class, Kenya's payment market is dominated by mobile transactions.

More than 80% of payments take place over mobile wallets with M-Pesa remaining the dominant provider of choice, closely followed by card payments, then EFT, the company explains

PayU provides a single, integrated transaction point that embeds these payment preferences into a central ecosystem

The company has also announced a partnership with Cellulant to ensure "hyper-localisation" and payment method expansion.

The Cellulant corporation develops and provides a one-stop mobile payments platform for connecting businesses and governments in Africa. It offers consumer payments, digital and neighbourhood agency banking and remittance solutions.

"We have one integrated transaction point that recognises what customers want," adds Bakker. "Ensuring that customers can access their funds using known, locally respected payment solutions, mitigates challenges around customer trust and accessibility. This is further enhanced by our global presence, our reputation as a reliable, stable and secure payment platform, and our ongoing acquisitions into products and services that enhance our offering."

PayU recently cemented the $US70 million acquisition of Wibmo, a US-based start-up with operations in India that offers payment processing services across risk, fraud, authentication, mobile payments and more.

Wibmo adds additional strategic services and capabilities to the PayU stable alongside Citrus (acquired for $US 130 million 2016), PaySense and Zest Money – the latter two forming part of PayU's investment strategy. The company has also invested into Creditas, LazyPay, Remitly and acquired Zooz – an Israeli payment technology provider.

"Each of these acquisitions and investments allows us to future-proof PayU and the services it can offer to merchant and customer alike," concludes Bakker.

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