‘IT security is a tough sell in Africa’
- Published on 09 July 2012
Selling IT security products in Africa is not an easy task owing to the continent’s lack of technological and economic maturity.
This is according to the marketing and online manager of distribution firm Secure Lab, Dean Falcke, who spoke about the challenges of working on the continent.
Secure Lab sells IT security products such as Kaspersky Lab in particularly the southern African region.
"It is more difficult selling a complex technological product into an economy that is still struggling with the basics of electricity generation, political instability and basic economic output.
"IT security products tend to require countries to have reached a certain level of economic and technological maturity," Falcke said.
"Other challenges include the shipping logistics of physical units, the availability of stable broadband connections and, in the online purchasing realm, penetration of banking products such as credit cards," Falcke added.
However, he added that Secure Lab has performed well in nations such as Angola, Malawi, Mozambique and Zambia.
He did not disclose the company’s results for this region though.
"We have done well in economies such as Angola, where our partners are making fast decisions, buying large quantities and simply ask for a loyal business relationship in return,” he said.