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Thoughtonomy eager to engage 'highly receptive' Africa market

Thoughtonomy eager to engage ‘highly receptive’ Africa market

Africa is a highly receptive market with a substantial appetite for innovation and willingness to adopt technology that can optimise service delivery, particularly intelligent automation solutions designed to establish and sustain a virtual workforce.

This is according to Terry Walby, CEO and founder of intelligent automation technology firm Thoughtonomy.

The company is in South Africa this week and announced its partnership with digital workforce implementation company DigiBlu to deliver the Virtual Workforce platform, an intelligent automation SaaS solution to the continent.

Virtual Workforce is deployed as Deployed as a Software as a Services (SaaS) platform and integrates Artificial Intelligence (AI), Machine Learning and Robotic Process Automation (RPA) to emulate human workers in executing existing business processes.

The technology offers organisations looking to set up or expand operations in emerging economies across Africa "a rapid, agile and cost-effective means to do so," according to a statement issued by the company.

Speaking to ITWeb Africa from Cape Town, Walby said there is a fantastic opportunity and the Africa market is eager to leverage technology to strengthen businesses.

However, market understanding and experience is acknowledged to be critical components, because of the promise of access to market and relevant opportunities.

"One of the reasons for cementing go-to-market partnerships such as the one we've got with DigiBlue is their understanding of the market and their ability to relate the value that we can deliver with our technology to a real customer need and customer circumstances that helps make it accessible."

Steve Burke, CEO DigiBlu, is quoted as saying: "Thoughtonomy's Intelligent Automation platform will be a real game changer in Africa, enabling non-African organisations to enter new markets in the region, as well as allowing local businesses to expand their footprint, bringing greater investment and more jobs to emerging economies. We're hugely excited about the potential of this partnership and see huge opportunities for our clients across a range of sectors, including financial services, logistics and mining, to leapfrog into the fourth Industrial Revolution space while leveraging their legacy IT."

Namibia deployment

Thoughtonomy says amongst the first organisations to be taking advantage of the new partnership is a premier South African financial services group, which is deploying the platform within its subsidiary in Namibia to process a number of core customer on-boarding and account management processes which largely depend on systems at the parent in South Africa.

The partnership with DigiBlu supports Thoughtonomy's own strategy for international growth. It recently announced that it was moving to a 90% partner model in order to scale and expand its operations globally, building on two years of 300% revenue growth, according to the company's statement.

The company was recently ranked in the top set of high-growth UK tech firms, placing fourth in the Sunday Times Hiscox Fast Track 100 on the back of its rapid international expansion and organic growth, the statement continued.

Walby said the company will focus on establishing a small number of strategic partners that are typically global businesses (with market reach and opportunity to access enterprise customers across a big territory) or main specialists (niche service providers focused on a specific industry) or geographic organisations with an intimate knowledge of markets and relevant user/ consumer behaviour.


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