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‘Tonaton.com tops Ghana’s classified websites pile’

Tonaton.com tops Ghana’s classified websites pile.

Ghanaian classifieds website Tonaton.com is taking on rivals from the likes of Naspers, Rocket Internet and Schibsted; and beating them.

This according to Saltside Technologies, the company that owns classifieds website Tonaton.com.

Cars, properties and general listings are featured on the website

And according to Saltiside, Tonaton.com has grown within three years to become Ghana’s eighth largest website with 20 million page views per month.

“Saltside is getting more new listings each day than the number one classifieds site in Nigeria olx.com.ng - this is quite significant when you consider Nigeria's population and digital/internet penetration,” officials representing Saltside have told ITWeb Africa.

Saltside is founded by former employees of voice of internet protocol service Skype.

Its chief executive officer, for example, is Nils Hammar, a former Skype employee who also founded networking site Kindo.

Saltside is also backed by Sweden’s Investment AB Kinnevik and has raised $25 million in equity funding.

The company describes its focus as providing “online infrastructure for emerging markets across Africa and Asia, in local languages and has grown a team of over 200 – 85% of which are located in Bangladesh, Sri Lanka or Ghana.”

Saltside further claims that all its classified sites in Bangladesh, Sri Lanka and Ghana have reported listings growth of 300% per year.

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