Maroc Telecom now holds 61% stake in Burkina Faso's Onatel

Stakes just
got higher

Maroc Telecom invests in
Burkina Faso's Onatel.

Friday, Apr 27th

OLX looks to intensify Uganda, Tanzania presence

africatop100websites

One of the biggest classifieds sites in Kenya, OLX, is looking to intensify its presence in Tanzania and Uganda.

The company says it has over 50,000 users daily on its platform in Kenya who are opting to buy or sell products through via the site’s listings.

It is now a matter of time before they launch a physical presence in the Tanzania and Uganda, says a company official.

“We currently have live sites in Uganda and Tanzania but we don’t have physical offices yet. We plan to grow these markets as we are doing in Kenya,” Priscilla Muhiu, marketing manager for OLX Kenya, has told ITWeb Africa.

The classifieds has recently embarked on a serious advertising campaigns in Kenya by introducing a TV show aimed to help spread the business’s message to the market.

“The concept of online classifieds is still new in Kenya and therefore there is dire need to educate the consumers on this new concept and its value proposition,” Muhiu said.

This aggressive presence has been buoyed by the increase of internet penetration in Kenya, sitting at 32% and also the local trends in e-commerce.

“Current trends also show that Kenyans have discovered the convenience of shopping online. Many companies are being compelled to take their businesses online in order to enhance their value proposition,” she said.

Companies such as Bata Shoe and FargoShopping, launched by security and courier company, Wells Fargo have brought their services online.

But the OLX service has been dogged by concerns about handling stolen goods and cases of fraud.

Last week, the company gave out a media response and told its customers to be wary of fraudsters lurking on its website.

“All ads are moderated before they are published on the site,” Muhiu told ITWeb Africa.

“The ads undergo quality checks to ensure consumers safety. However, consumers still need to take precaution when transacting in any market place whether offline or online.”

“As OLX is a market place, we constantly communicate the fundamental principles of buying and selling as tips to our consumers. We do this through our social media platforms, radio and newsletters.”

ALSO ON ITWEB AFRICA

Lack of clarity impeding IOT adoption in SA Published on 23 March 2018

Stakeholders aren't clear on the outcomes of their digital transformation plan says Hitachi Vantara.

Node Africa selects Workonline as upstream provider Published on 25 April 2018

East African provider of bespoke cloud infrastructure solutions, Node Africa, has chosen privately owned global Network Service Provider, Workonline Communications as their IP transit provider.

Tomorrow’s smart cities will need equally smart utilities Published on 20 April 2018

Utilities must prioritise their digital transformation or risk being left behind by an increasingly empowered and self-sufficient consumer market warns Hannes Venter, Industry Advisor: Utilities at SAP Africa.

ONEm to harness Africa's low smartphone and internet penetration Published on 13 April 2018

CEO says company's offer of internet-like services on ordinary phones represents a renaissance for SMS and voice.